CAMPAIGN DESIGN
The phenomenon of square dancing among middle-aged and elderly women in China has been known far and wide. However, just as Chinese and foreign media are clamoring for coverage, signs banning square dancing or proposals advocating silent square dancing have appeared in many cities. By exploring the reasons for the formation of square dancing, I once again bring this topic to the public's attention. The main body of square dancing - "Chinese DA MA (middle-aged and elderly women)" - is the group that society should care about. Most of them serve as empty nesters and are undergoing a transition to retirement. With declining marriage and fertility rates, and based on the outlook for the future, we should advocate and encourage this kind of group retirement to maintain a vibrant and healthy lifestyle.
中国大妈的广场舞现象已经远近闻名，然而，就在中外媒体争相报道的时候，在许多城市出现了禁止跳广场舞的标志或者提倡静音广场舞的提议。我通过探究广场舞形成的原因，再一次将这个话题搬到大众的视野当中，广场舞的主体——中国大妈才是社会应该关心的群体。她们大部分作为空巢老人，并且正在经历着退休生活的过渡。随着不断下降的结婚率与生育率，基于对未来的展望，我们应该提倡鼓励这种抱团养老，保持活力健康的生活方式。
WEBSITE
Square dance map site to find square dance groups and square dance events in different areas, and when and where the events are. Join group chats, connect with dance leaders and so on.
广场舞地图网站，用于查找不同地区的广场舞团体和广场舞活动，以及活动的时间和地点。加入群组聊天，与舞蹈领队联系等。
BRING THE DESIGN TO LIFE
I chose multiple locations to testify my design work. The visual image not only are attractive to old ladies but also young people. People were giving a great feedback on the stall and the concept.
我选择了多个地点来证明我的设计作品。视觉形象不仅吸引了老太太，也吸引了年轻人。人们对摊位和概念的反馈非常好。
Ins：joleee_design
THANKS FOR WATCHING！
